Having the task of branding a community or organisation can prove problematic, particularly when that organisation stands for a whole range of people. I have begun to seek out brands that evolve over time. I read in desktop magazine that sometimes there doesn't have to be a one size fits all solution to branding, yes the organisation needs an identity, but sometimes us designers go a touch too far on the control freak side of us; dictating photography, typographic styles and pretty much anything with a shape or colour to it within the organisation's communication.
Here are some case studies that I found particularly compelling, making me go damn, why didn't I think of that!
As part of its redesign series, “Studio 360,” a radio program hosted by Kurt Andersen and produced by WNYC and PRI, decided to tackle Canada’s image problem, particularly in the U.S., and commissioned Bruce Mau Design to head up the project.
Casa Da Musica by Sagmeister
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